Feburualy 14 is St.Valentine’s day in the world.
But I mention that presenting to a man from a woman being limited as custom peculiar to Japan in St Valentine’s Day and the thing to present are almost chocolates.
Conversely, the day which a man presents to a woman is March 14 in the “white day”.
So, many jewelry shops in Japan carry out sales promotion of a white day gift..
Incidentally, the day of the jewelry gifts in Japan,
Coming-of-20 age ceremony(Jan second monday), white day(Feb.14), engagement day(July 7), jewelry day(Nov 11), Chiristmas eve(Dec 24) etc