From Kobe, the city of pearls, to the world

From Kobe, the city of pearls, to the world: Starting with “Kawaii” and satisfying with genuine gemstones. A new culture of pearl appreciation transforms diversity into “individuality.” ERIS VELINA exhibits at gift shows in Tokyo and Kyoto.

Combining the sorting techniques of Kobe, the holy land of pearls, with the SDGs and Japanese kawaii culture, we propose premium gifts that “tell a story” for the inbound market, including tourist facilities, hotels, and cruise ships.

New value: “Fish Pearls,” born to protect diversity and the marine environment.

Eris Velina, a pearl specialty store (operated by Trad Style Co., Ltd., located in Kita-ku, Kobe, Hyogo Prefecture and Kawaguchi-cho, Fukuyama, Hiroshima Prefecture), is launching the full-scale launch of its new brand, “Fish Pearls,” in Kobe, a city where pearls from around the world are gathered, transforming the individuality of baroque pearls, previously considered substandard, into value.

Taking advantage of the opportunity of consecutive exhibits at the 101st Tokyo International Gift Show Spring 2026, to be held in February 2026, and the 7th Kyoto Gift Show, we will step up our recruitment of B2B partners for high-end sales channels both domestically and internationally.