Japan Jewelry Fair (JJF)2025

The Japan Jewelry Fair (JJF) was held in Tokyo for three days from August 27th, 2025. It is a B2B trade show organized as a joint project between Informa Markets Japan and the Japan Jewelry Association.
This year’s attendance was 14,369, up from last year’s 12,319. However, due to the stagnant Chinese economy, purchases by the main Chinese buyers were low.
Meanwhile, Japan’s domestic jewelry market is booming. Rising stock prices and land prices are encouraging wealthy shoppers, while the record number of international travelers and the weak yen have contributed to high purchases by foreign tourists.
The Japan Jewelry Fair (JJF) also hosted a jewelry design award, with the winning pearl jewelry pieces on display.
Celebrity Anne Mika also attended to promote engagement rings in Japan.