Jewelry News Japan

Jewelry market in Japan Portal Site

Hyacca jewelry is unconventional, half a step ahead in individuality and assertiveness

“Hyacca” is a trusted diamond jewelry brand created by IMAYO, a long-established jeweler in Kyoto with 160 years of history. Since its launch in March 2021, the brand has been delivering exciting and attractive jewelry that is full of individuality and assertiveness that goes beyond convention, like a riot of flowers blooming in profusion, with the brand concept of “Beautiful Complication.” Until now, the brand has been available in stores and official online boutiques in Kyoto, Osaka, Hokkaido, and Malaysia, but in response to customer feedback, the brand will begin selling its products permanently in the Nagoya area for the first time.

Diverse designs that are not tied down by anything. Freedom to layer and play with. Beautiful chaos is sublimated into a certain brilliance with the quality and sensibility that only IMAYO, a long-established Kyoto jeweler that inherits the spirit of “Omoshiro no Hanazakari,” can provide. We deliver a riot of blooming proposals born from the on-site perspective of “I wish there was one.” * “Omoshiro no Hanazakari” is IMAYO’s corporate philosophy since its founding, which is to offer customers “things that are enjoyable,” “elegant,” and “interesting” in a riot of blooming proposals.

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