Sustainable jewelry brand “ENEY” 3rd anniversary collection

ENEY, a jewelry brand that uses the sustainable synthetic stone “Lab Grown Diamond,” which debuted in August 2021, is celebrating its third anniversary.

To commemorate its third anniversary, the brand will sell a limited collection. It will also collaborate with an artist for the first time, creating a new world view for ENEY, such as using commemorative visuals on shoppers and in the basement window of its Ginza store.

Since the COVID-19 pandemic, consumer values ​​have changed significantly, and more people have become interested in sustainability, so ENEY has been doing well. In recent years, the brand has been expanding its awareness further, with an increase in inbound customers and the holding of pop-ups at other stores.