Japanese consumer like character, Mikey mouse, Hello Ketty , Frozen etc.
In this holiday season, Many jewelry brand loanch new jewelry with character.
There are attracted couple peaple who wanted to buy for each other in chirstmas.
Japanese jewelry market is matures and conpetitive.
There are 300 over number of Brand jewelry.
So, they have to appeal differnce from other brnad.
The one of good and easy solution is Character.