The Japan Jewellery Fair (JJF), co-organised by UBM and the Japan Jewellery Association, has played a prominent role for over 20 years for both local and international jewellery buyers as a place for stock purchasing ahead of the autumn, Christmas and New Year retail season. Even though the fair experienced a negative impact from economic downturn precipitated by the Lehman Brothers bankruptcy in terms of the number of exhibitor in 2008, since then it has been on an upward trend in the number of exhibitors. JJF2014 will comprise of over 420 exhibitors from 18 countries and regions and open is expected to attract more than 15,000 jewellery professionals.The weakening of the Yen has improved profit margins on jewellery by 25% compared with just three years ago, even though Japanese consumption tax rate has recently been increased. The “Abenomics” economics policies of the Prime Minister and the stimulus of the Olympics are driving continued economic expansion and consumer spending. Japan is now definitely back on the main stage as a buoyant jewellery market!
In this fair, also was held “The final selection of a serving customers contest for Jewellery coordinators” This contest is first event in Japan.As you know, the Japanese tequnique of searving customers would be top level in the world. So, the winner of this contest would be world champion of this part.